Anything to fill up the newspaper page

Here's part of a Q/A out of a story in the Arizona Republic.

Question: What does Average Joe need to know when ordering coffee?

Answer: Drip coffees should be brewed within a couple of hours of being consumed - otherwise, they start to lose their flavor and the acidity comes out. They become bitter. With espresso, what you want to make sure of is that the espresso is used immediately. You're getting a more intense flavor when steam is forced through the coffee . . . the oils emulsify and they end up at the top. It's called crema. The air bubbles (from the steam process) burst in the back of your throat, and that's what gives you that lasting taste. Blended coffees should always use fresh espresso. If they don't, you lose flavor.

The answer given is of course the answer to the question "What does the average Joe need to know when serving coffee?" It's not an answer to the question asked.

The Average Joe ordering coffee just needs to know that the idiot giving that answer is owner of a place called Over Coffee and can pretty much not be counted on to listen to you if you try to place an order. Go someplace else.